About Us
IVF Store
IVF STORE, LLC is a full service, online store representing the finest IVF products supported with traditional and exceptional customer service. For maximum convenience to customers, our easy to use and functional website is fully responsive, allowing IVF orders to be taken with a computer or mobile device. Our one-stop-shop for "Everything IVF" makes ordering easier than traditional channels through multiple vendors and allows us to serve you with focus and efficiency.
Diana Patricia Bernal
Co-Founder and IVF Store President
Jorge Parra
Co-Founder and Chief Financial Officer (CFO)
Craig Hoffmann
Co-Founder and Chief Executive Officer
Thomas Elliott
Co-Founder and Chief Scientific Officer
Thomas Elliott is a distinguished clinical embryologist with over 30 years of experience in reproductive biology. He began his illustrious career at the Oxford Fertility Unit in the United Kingdom, where he built a strong foundation in embryology and reproductive science. He then advanced to Reproductive Biology Associates in Atlanta, USA, further solidifying his expertise and reputation in the field.
In 1997, Thomas founded IVF.net, an innovative online platform that quickly became an indispensable resource for reproductive science professionals worldwide. That same year, he co-launched the “World Wide Conferences on Reproductive Biology” with Dr. Kay Elder and ALPHA Scientists in Reproductive Medicine, promoting global collaboration and knowledge sharing.
Thomas’s pioneering spirit extends beyond education. As the inventor and President of CryoSentinel, he introduced a cutting-edge thermographic monitoring system that revolutionizes the safety and reliability of cryogenic storage. Further demonstrating his dedication to the field, he is a founding member of the International IVF Initiative (I3), a non-profit educational project offering free webinars and unparalleled access to expert insights, fostering a global community committed to advancing Assisted Reproductive Technology (ART).
As the Chief Scientific Officer of IVF Store, Thomas Elliott brings his extensive experience, innovative mindset, and unwavering commitment to excellence in reproductive science. His leadership ensures that IVF Store remains at the forefront of providing high-quality products and services to IVF laboratories across the United States.
Jill Roberts
Director, Order Fulfillment
As the Director of Order Fulfillment Jill plays a pivotal role in managing the end-to-end process of delivering products to customers efficiently, accurately, and with a focus on cost-effectiveness and customer satisfaction.
Her role is crucial in ensuring that the supply chain operates smoothly and that our customers receive their orders in a timely and satisfactory manner.
Jill manages a team of Order Fulfillment specialists that are in lock-step with our vendor partners to ensure our customer orders and satisfaction is a priority and that their experience with IVF Store is as seamless as possible.
Estela Cardenas
Director, Customer Service
With over 25 years of comprehensive customer service experience, Estela is a vital member of the IVF Store team. Originating from Honduras, her bilingual capabilities in Spanish and English enable seamless interactions with our diverse clientele.
Outside of her professional realm, Estela enjoys traveling with her family, which includes her husband and three children—two daughters and a son.
Becky Flora
Manager, Customer Engagement
With over twenty-five years in education and customer service, Becky's diverse experience shines at IVF Store. She efficiently manages our customer focused events, including Trade Show regional meetings. In addition, Becky serves as the lead trainer for new customer service representatives that set the standard for how our family of retail properties engages with our audience. Beyond her role, she cherishes the camaraderie at the store, emphasizing the team’s dedication and shared laughs.
Having called various states home, from Virginia to Wisconsin, she now resides in Georgia, enjoying tennis in her downtime. Colleague Estela paints a vibrant picture of Becky: "She’s the most positive person I have ever met, a burst of positivity, always lifting our spirits. Working with Becky is a joy!"
Carina Castillo
Manager of Compliance
Carina has been working in the medical device field for 11 years with expertise in FDA regulations and processes.
IVF Store Headquarters
IVF Store is conveniently headquartered in Alpharetta, just north of Atlanta, Georgia. The 12,000 sq ft location features extensive warehouse space, clean room facilities, staff offices and call-center area. Atlanta is the Southeast’s unrivalled transportation hub, building on nearly two centuries of experience moving people and goods. Today, 80% of the U.S. population is within a two-hour flight, and 80% of US markets are within two ground delivery days.