Skip to content
Close (esc)

Email List

Be the first to hear about the latest product releases, collaborations and online exclusives.

LeGrand Coffee

Regular price $16.00

SKU: Colombia-B
Roast Flavor

LeGrand Coffee for the Clinic

Why IVF Store and LeGrand Coffee

On October 16, 2010, Rutgers football star Eric LeGrand’s life changed forever when he suffered a paralyzing spinal cord injury. Over the next thirteen years, Eric has been a true inspiration to millions of individuals facing challenges in their lives. His spirit, optimism, drive, and perseverance remain an example to all. A multi-award winner from many high profile organizations, Eric simply refuses to give up.

Starting a coffee company with his “bELieve” philosophy, Eric has spread hope over the idea of enjoying a simple cup of coffee. As many fertility physicians, embryologists, and their patients, start their days with an early morning coffee, IVF Store and Biotech/Cryolock hope to transfer Eric’s positive belief and outlook to these IVF professionals who make people’s dream of having a family become reality. 

Pictured Below from Left to Right - Marc Brignola, Eric LeGrand and Eric's Mother, Karen. 

Add some “bELieve” to your next order…sip, enjoy, and watch the dream come true.


In October 2010, Eric LeGrand sustained a spinal cord injury at his C3 and C4 vertebrae while playing football for Rutgers University. Since that life-altering incident occurred, he has become a worldwide source of inspiration whose message of positivity has influenced a countless number of people throughout the globe. Additionally, Eric has developed an incredible business and professional acumen, becoming an established entrepreneur, motivational speaker, sports analyst, philanthropist and author.

On the charitable side, his philanthropic organization Team LeGrand has raised well over one million dollars for the Reeve Foundation. Additionally, the Rutgers graduate was recognized by Sports Illustrated with its 2011 Best Moment Award, and he was also presented with the Jimmy V Award for Perseverance at the 2012 ESPY Awards. Further, he was inducted into the WWE Hall Of Fame in 2017, receiving the Warrior Award.


Through LeGrand Coffee House, Eric hopes to bring people together and inspire them by providing a “Daily Cup of bELieve” that will remind them to attack their goals each and every day.


As an African-American man in a wheelchair, Eric knows what it is like to have the odds stacked against you. However, he approaches every single day with a mode of positivity that enables him to accomplish any goal he sets his mind towards achieving. Once he determined that his heart was set on launching his own coffee brand, no disability or pandemic was capable of standing in his way. 

We are all going through some extraordinarily difficult times right now, and Eric hopes to remind everyone of how important it is to maintain a positive mindset despite what circumstances you may be facing. The launch of LeGrand Coffee House is so much more than simply opening a coffee shop. It is a reminder that we can accomplish anything if we set our heart, mind and focus on that goal.

Added to cart